FIFA Said to Be Close to TV Deal With Apple for New Tournament
FIFA, soccer’s global governing body, is close to an agreement with Apple that would give the tech company worldwide television rights for a major new tournament, a monthlong, World Cup-style competition for top teams that will be played for the first time in the United States next summer.
The agreement could be announced as soon as this month, according to three people familiar with the matter, who were not authorized to discuss the deal publicly because it has yet to be officially confirmed. It comes after several false starts for a competition championed by FIFA’s president, Gianni Infantino. Plans to hold it in China in 2021 were scuttled because of the pandemic.
The value of the deal might be as little as a quarter of the $4 billion FIFA had first estimated, the people said. It is unclear if the deal with Apple will include any free-to-air rights, meaning the entire event could be available only to subscribers of Apple TV+, a factor over which senior executives at FIFA have raised concerns.
Should the deal go through, it would be the first time that FIFA, which will stage the first expanded 48-team men’s World Cup in the United States in 2026, has agreed to a single worldwide contract. It would also represent the latest foray into soccer for Apple, which in 2022 signed a 10-year, $2.5 billion agreement for the global streaming rights to Major League Soccer.
Streaming services have become increasingly interested in live sports, as they seek to woo more subscribers. Peacock streamed a National Football League playoff game last season and Amazon Prime has been streaming Thursday night N.F.L. games since 2022. Apple also has a deal to stream Major League Baseball games. Netflix focuses more on sports documentaries, though it recently pushed into live “sports-adjacent programming,” including a multibillion deal to stream World Wrestling Entertainment’s flagship weekly wrestling show, “Raw.” It also announced that it would stream a boxing match between the former heavyweight champion Mike Tyson and the social media influencer Jake Paul in July.
FIFA was hoping that the tournament, which will feature a mix of successful teams from across the globe, including 12 from Europe, where most of the world’s top talent plays, would create huge demand from broadcasters and commercial partners. But a combination of poor planning and delays prompted broadcasters to balk at the figures FIFA had sought. Sponsors have so far also been reluctant to commit the $150 million that the organization is seeking for sponsorship packages, according to the people.
