Brand
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Newyork
Branding the Good Life
Erik Torstensson wanted to talk about Frame, the “model-off-duty” denim brand that he started with his business partner, Jens Grede. As Frame rounds its 10th anniversary, Mr. Torstensson has been on a store-opening spree — Marylebone in London in ...
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Newyork
At McDonald’s, a Growing Appetite for Fashion
Jeremy Scott had just started interviewing for the job of creative director at Moschino when he had an epiphany of sorts while driving through Los Angeles. “I saw the iconic McDonald’s logo,” Mr. Scott said, “and it just hit me: Moschino, McDonald’s ...
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Newyork
Russell Brand’s Alternate Reality
On Sept. 12, four days before he was expected at the Troubadour Wembley Park Theater for another sold-out show, Russell Brand asked his fans for a favor. “I’ve always struggled with authority and being told what to do,” he wrote to ticketholders ...
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News
When You Think About Your Credit Card, Does a Fragrance Come to Mind?
Corporations are now mimicking fashion designers and hiring development firms to create a signature scent that clients won’t forget.
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News
Those Doritos Too Expensive? More Stores Offer Their Own Alternatives.
Retailers are expanding their own private-label food and beverage offerings, attracting customers looking for less expensive options.
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News
Jack Daniel’s Tweaks Its Brand, From Bland to Exclusive
The Tennessee whiskey, long snubbed by connoisseurs and collectors, is suddenly grabbing attention with a series of special releases.
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Newyork
Prozac Nation, Meet Lexapro Sweatshirts
Last year, when Eileen Kelly began a line of antidepressant-themed sweatshirts, they sold out fast. Now other brands are lining up to release anxiety-themed T-shirts and other mental health merch.
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Newyork
The Woman Behind the ‘Hot Girl Summer’ Necklace
Taylor Sade is the founder of Vertigo, which sells chokers, pendants and belts made of beads that look as if they were plucked from the beach.
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Newyork
Is This the End of the Red Carpet?
The actor’s strike could have far-reaching implications for how we watch and consume fashion.
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Newyork
Is the World Ready for Another Goop?
Sporty & Rich, a popular line of merch that promotes healthy, luxurious living, is opening its first store-spa-cafe. Next stop: colonic clubs?