Mcdonald’s
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Newyork
Larry Light, Marketer Behind Revival of McDonald’s, Dies at 83
A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump.
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World
George Cohon, Who Brought Big Macs to Moscow, Dies at 86
He was chairman of McDonald’s in Canada and in Russia, where he opened the chain’s first restaurant in 1990, engaging in what he called “hamburger diplomacy.”
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Newyork
At McDonald’s, a Growing Appetite for Fashion
Jeremy Scott had just started interviewing for the job of creative director at Moschino when he had an epiphany of sorts while driving through Los Angeles. “I saw the iconic McDonald’s logo,” Mr. Scott said, “and it just hit me: Moschino, McDonald’s ...